About us


Najmah Naturals LLC is the creation of Ayasha Shamsud-Din, a Portland, Oregon native. Ms. Shamsud-Din is a mother of three adult children. She attended Portland State University, where she earned bachelor’s degrees in Social Science and Black Studies and a master’s in Education. Ayasha has engaged in equity, inclusion and belonging work for the past 30 years and has worked in higher education for about seventeen years.

The idea to create a natural bath, body, and personal care products brand came to her during a solo birthday trip in 2019. Her desire to create skin- loving products that nourish the skin and soul came naturally, as she was raised in a household where natural remedies and products were used.

Najmah Naturals is a Black woman- owned natural bath, body, and personal care products brand. Products are handmade with herbs, plant- based powders, essential oils and other organics. They're also made in small batches with ethically sourced ingredients.

Ayasha serves as the sole artisan, CEO, and founder. She started selling Najmah Naturals products in 2020 and officially launched her e-commerce site at the beginning of 2021. Her goal is to provide natural alternatives to big box products with a special focus on products designed for melanated skin.